When Diversity Richmond board member, Michael-Birch Pierce approached us with the idea of a drive -in drag show, we got excited, but we really had no idea what a hit the shows would be. Every production thus far has been a sellout.
Attendees pay $10.00 to reserve a parking space in the Diversity parking lot. Folks bring their own food and beverages or support one of the food trucks on the premises. Then they sit back and enjoy the talents and antics of a number of performers who do not allow the pandemic to in any way, quell their enthusiasm for being on stage.
Diversity Richmond host the shows for several reasons according to the organization’s Event Coordinator, Raul Cantu. “The shows give people an enjoyable, safe environment to have fun. It is also a way to help support our entertainers whose employment has been drastically impacted by the pandemic.”
Cantu shared that the shows have averaged about $1,500 in gratuities which are divided by the performers. “The shows are also well received as attendees not only have a great time; they love supporting the performers.”
The reviews have all been positive. “It is so nice to forget all the craziness for just a little bit and enjoy the show with a socially distanced crowd. We will 100% be back!” shared Heather Clarke of The Hive Weddings.
The performances have become so popular that Pierce and Cantu are now booking two shows per night. The next shows are Sunday, July 26th at 6:00 and 8:00 P.M. See the graphic below for details. Please email Raul with questions at
Photo: Just a few of the entertainers who have performed at our Drive-In Drag Shows