VA Pridefest 2024
Saturday September 14
Sponsorship Opportunities
Contact: James Millner: james.millner@vapride.org (804)496-0954
VA Pride, a program of Diversity Richmond, connects with tens of thousands of LGBTQ people and our allies through year-round events and our signature event, Pridefest. Contact us today to secure a customized sponsorship package enables your company to demonstrate our company’s commitment to diversity and inclusion!
Why sponsor?
Richmond is one of the most LGBTQ-inclusive cities in Virginia, earning a perfect Municipal Equality Index score of 100 from the Human Rights Campaign
VA Pride and Diversity Richmond engages with tens of thousands of people in the Richmond Region and beyond through events, advocacy and social media
Some of the Richmond region’s biggest employers support VA Pride and Pridefest, including CarMax,Comcast, Allianz, Dominion Energy and Bank of America
Sponsor Levels and Benefits
Presenting Sponsor ($30,000+) SOLD OUT!
Exclusive recognition as Pridefest Presenting Sponsor and VA Pride’s “Partner in Pride” for 2023
Recognized as Presenting Sponsor on social media, websites, and in print, digital and broadcast advertising, and on all event signage. [VA Pridefest 2024 presented by company logo/name”]
Logo and tagline included in all festival-related emails from VA Pride and Diversity Richmond (10,000+ contacts)
Exclusive social media announcement of your sponsorship on VA Pride and Diversity Richmond pages (more than 40,000 combined followers across Facebook and Instagram)
On site or virtual team-building, educational or social event hosted by VA Pride for company employees, associates or clients
Recognition at all VA Pride and Diversity Richmond-produced events in 2024
Exclusive sponsorship of “Pride Night at the Diamond” with the Flying Squirrels with unlimited tickets and 20 tickets to VIP reception at the game and opportunity to throw out a first pitch (Sponsor pledge must be made by May 15)
Back cover ad in the Pride Guide (5,000 copies distributed in the Richmond region and at Pridefest)
Stage recognition and speaking opportunity at Pridefest
Up to 20x20 booth space at Pridefest with tables and chairs with premium placement
20 tickets to Pridefest weekend launch event (TBA)
20 tickets to exclusive hospitality and VIP viewing area at Pridefest, including complimentary food, drinks and swag bags
Main Stage Sponsor ($25,000)
Exclusive naming rights to the Pridefest Main Stage
Recognized as Main Stage Sponsor on social media, websites and in print, digital and broadcast advertising and on all event signage (“…with [headliner name] performing on the [company name] Main Stage”)
Exclusive social media announcement of your sponsorship on VA Pride and Diversity Richmond pages (more than 40,000 combined followers across Facebook and Instagram)
Unlimited tickets to Pride Night at the Diamond with the Flying Squirrels and 16 tickets to VIP reception at the game (Sponsor pledge must be made by June 1)
Up to 10x20 booth space at Pridefest with priority placement
Full page ad in festival Pride Guide with premium placement (5,000 copies distributed in the Richmond Region and at Pridefest)
Recognition on Pridefest and Diversity Richmond websites as Titanium Sponsor
18 tickets to Pridefest weekend launch event (TBA)
18 tickets to exclusive hospitality and VIP viewing area at Pridefest, including complimentary food, drinks and swag bags
Titanium Level ($20,000+)
Named sponsor of Pridefest weekend launch event (TBA) with 16 complimentary tickets
Taglines in radio advertising spots as “VA Pridefest 2024 brought to you in part by [company name]”
Recognized as Titanium sponsor in print, digital, broadcast advertising and on event signage
Exclusive social media announcement of your sponsorship on VA Pride and Diversity Richmond pages (more than 40,000 combined followers across Facebook and Instagram)
Unlimited tickets to Pride Night at the Diamond with the Flying Squirrels and 16 tickets to VIP reception at the game (Sponsor pledge must be made by June 1)
Up to 10x20 booth space at Pridefest with priority placement
Full page ad in festival Pride Guide with premium placement (5,000 copies distributed in the Richmond Region and at Pridefest)
Recognition on Pridefest and Diversity Richmond websites as Titanium Sponsor
16 tickets to Pridefest weekend launch event (TBA)
16 tickets to exclusive hospitality and VIP viewing area at Pridefest, including complimentary food, drinks and swag bags
Platinum Level ($15,000+)
Taglines in radio advertising spots as “VA Pridefest 2024 brought to you in part by [company name.]”
Prominent name and/or logo placement on all Pridefest signage
Prominent name and/or logo placement on VA Pride and Diversity Richmond websites
Social media announcement of Diamond Level sponsorship on VA Pride and Diversity Richmond pages (more than 40,000 combined followers across Facebook and Instagram).
Full page ad in festival Pride Guide (5,000 copies distributed in the Richmond region and at Pridefest)
500 tickets to Pride Night at the Diamond with the Flying Squirrels and 10 tickets to the VIP reception at the game (Sponsor pledge must be made by June 1)
10 tickets to exclusive hospitality and VIP viewing area at Pridefest, including complimentary food, drinks and swag bags
10 tickets to Pridefest weekend launch event (TBA)
1 10x10 Booth space at Pridefest with priority placement
Gold Level ($10,000+)
Logo placement in select Pridefest advertising
Social media announcement of Gold Level sponsorship on VA Pride and Diversity Richmond pages (more than 40,000 combined followers across Facebook and Instagram)
Full page ad in festival Pride Guide (5,000 copies distributed in the Richmond region and at Pridefest)
250 tickets to Pride Night at the Diamond with the Flying Squirrels and 6 tickets for VIP reception at the game (Sponsor pledge must be made by June 1)
Name/logo on VA Pride and Diversity Richmond websites
Name/logo recognition on Pridefest signage
6 tickets to Pridefest weekend launch event (TBA)
6 tickets to hospitality and VIP viewing area at Pridefest, including complimentary food, drinks and swag bags
1 10x10 booth at Pridefest
Silver Level ($7,500+)
Company name listed in select Pridefest advertising
Social media announcement of your Silver level sponsorship on VA Pride and Diversity Richmond pages (more than 40,000 combined followers across Facebook and Instagram)
Half-page ad in festival Pride Guide (5,000 copies distributed in the Richmond region and at Pridefest)
Name recognition on VA Pride and Diversity Richmond websites
Name recognition on festival signage
4 tickets to Pridefest weekend launch event (TBD)
100 tickets to Pride Night at the Diamond with the Flying Squirrels and 4 tickets to VIP reception at the game (Sponsor pledge must be made by June 1)
4 tickets to hospitality and VIP viewing area at Pridefest, including complimentary food, drinks and swag bags
1 10x10 booth at Pridefest
Bronze Level ($5,000+)
Social media announcement of your Bronze level sponsorship on VA Pride and Diversity Richmond pages (more than 40,000 combined followers across Facebook and Instagram)
Half-page ad in festival Pride Guide (5,000 copies distributed in the Richmond region and at Pridefest)
Company name recognition on VA Pride and Diversity Richmond websites
Company name recognition on festival signage
50 tickets to Pride Night at the Diamond with the Flying Squirrels and 2 tickets to the VIP reception at the game (Sponsor pledge must be made by June 1)
2 tickets to the hospitality and VIP viewing area at Pridefest, including complimentary food, drinks and swag bags
2 tickets to Pridefest weekend launch event (TBA)
1 10x10 booth at Pridefest
Community Partner Level ($2,500+)
Company name recognition on VA Pride and Diversity Richmond websites
Company name recognition on festival signage
1 10x10 booth at Pridefest