Photos by Michael Hostetler

Why Sponsor?

• The LGBTQ community needs support now more than ever. Many companies have reduced or eliminated funding for LGBTQ organizations and events. Pridefest and other VA Pride events demonstrate that your company is committed to your LGBTQ and allied employees, their friends, families and loved ones.

• Richmond is one of the most LGBTQ-inclusive cities in Virginia, earning a perfect Municipal Equality Index score of 100 from the Human Rights Campaign.

• VA Pride and Diversity Richmond engage with tens of thousands of people in the Richmond Region and beyond through events, advocacy and social media.

• Some of the Richmond region’s biggest employers support VA Pride and Pridefest, including CarMax, Comcast, Allianz, Dominion Energy and Bank of America.

• In 2024, our PR and marketing efforts reached more than 10 million people, making Pridefest one of the most visible and recognizable events of the year.

• Can we add a bullet that promotes employee engagement? Something like: “Sponsorship provides fun and engaging employee activities for your team

Want more information on our metrics?

Sponsor Levels and Benefits

Presenting Sponsor ($30,000+)

• Exclusive recognition as Pridefest Presenting Sponsor and VA Pride’s “Partner in Pride” for 2025

• Recognized as Presenting Sponsor on social media, websites, and in print, digital and broadcast advertising, and on all event signage.  [VA Pridefest 2025 presented by company logo/name”]

• Logo and tagline included in all festival-related electronic newsletters from VA Pride and Diversity Richmond (10,000+ contacts)On site or virtual team-building, educational or social event hosted by VA Pride for company employees, associates or clients

• Recognition at all VA Pride and Diversity Richmond-produced events in 2025

• Exclusive sponsorship of “Pride Night at the Diamond” with the Flying Squirrels with unlimited tickets and 20 tickets to VIP reception at the game and opportunity to throw out a first pitch (Sponsor pledge must be made by May 15)

• Stage recognition and speaking opportunity at Pridefest

• Up to 20x20 booth space at Pridefest with tables and chairs with premium placement

• 20 tickets to exclusive hospitality and VIP viewing area at Pridefest, including complimentary food, drinks and swag bags

Main Stage Sponsor ($25,000)

• Exclusive naming rights to the Pridefest Main Stage

• Recognized as Main Stage Sponsor on social media, websites and in print, digital and broadcast advertising and on all event signage (“…with [headliner name] performing on the [company name] Main Stage”)

• Exclusive social media announcement of your sponsorship on VA Pride and Diversity Richmond pages (more than 70,000 combined followers across all platforms)

• Unlimited tickets to Pride Night at the Diamond with the Flying Squirrels and 16 tickets to VIP reception at the game (Sponsor pledge must be made by June 1)

• Up to 10x20 booth space at Pridefest with priority placement

• Recognition on Pridefest and Diversity Richmond websites as Main Stage Sponsor

• 18 tickets to exclusive hospitality and VIP viewing area at Pridefest, including complimentary food, drinks and swag bags

Gold Level ($10,000+)

• Logo placement in select Pridefest advertising

• Social media announcement of Gold Level sponsorship on VA Pride and Diversity Richmond pages (more than 70,000 combined followers across all platforms)

• 250 tickets to Pride Night at the Diamond with the Flying Squirrels and 6 tickets for VIP reception at the game (Sponsor pledge must be made by June 1)

• Name/logo on VA Pride and Diversity Richmond websites

• Name/logo recognition on Pridefest signage

• 6 tickets to Pridefest weekend launch event (TBA)

• 6 tickets to hospitality and VIP viewing area at Pridefest, including complimentary food, drinks and swag bags

• 1 10x10 booth at Pridefest

Bronze Level ($5,000+)

• Social media announcement of your Bronze level sponsorship on VA Pride and Diversity Richmond pages (more than 70,000 combined followers across all platforms).

• Half-page ad in festival Pride Guide (5,000 copies distributed in the Richmond region and at Pridefest)

• Company name recognition on VA Pride and Diversity Richmond websites

• Company name recognition on festival signage

• 50 tickets to Pride Night at the Diamond with the Flying Squirrels and 2 tickets to the VIP reception at the game (Sponsor pledge must be made by June 1)

• 2 tickets to the hospitality and VIP viewing area at Pridefest, including complimentary food, drinks and swag bags

• 1 10x10 booth at Pridefest 

Community Partner Level ($2,500+)

• Company name recognition on VA Pride and Diversity Richmond websites

• Company name recognition on festival signage

• 1 10x10 booth at Pridefest

Silver Level ($7,500+)

• Company name listed in select Pridefest advertising

• Social media announcement of your Silver level sponsorship on VA Pride and Diversity Richmond pages (more than 70,000 combined followers across all platforms).

• Name recognition on VA Pride and Diversity Richmond websites

• Name recognition on festival signage

• 100 tickets to Pride Night at the Diamond with the Flying Squirrels and 4 tickets to VIP reception at the game (Sponsor pledge must be made by June 1)

• 4 tickets to hospitality and VIP viewing area at Pridefest, including complimentary food, drinks and swag bags

• 1 10x10 booth at Pridefest