VivaRVA Food Drive

Goal is to help 500 families

The Hispanic community has been extremely hard-hit by the pandemic. The hospitality industry is but one example with servers, housekeeping staff, maintenance workers, dishwashers, chefs, bartenders and cooks losing their jobs. Landscaping businesses are another example as many companies can no longer afford those services. Also, many Hispanic children normally receive breakfast and lunch through public school programs, which, at the moment, do not exist. In addition, Hispanics/Latinos of low socioeconomic status may be less likely to seek testing if they are uninsured or lack access to paid sick leave.

In response to this crisis, we are sponsoring Viva RVA Food Drive. Our community partner, Diaz Foods, is selling us several pallets of food at cost. Add that to the $2,500 that we have raised and we can provide a week’s groceries to 200 local families. Our goal is 500.

You may remember last summer’s, Hispanic Music Festival coordinated by volunteer Fernando Rodriquez. The festival was our first major attempt to better connect with our local Hispanic communities. With the festival not being held this year, we searched for another way to bridge the gaps between Diversity Richmond and local Latinx people.
“We grab every chance we can to help and no better example than our food drive,” said Executive Director, Bill Harrison. “The thought of anyone, much less a child, going to bed hungry is not acceptable.”

Harrison added that funds from the Laughing Gull Foundation are supporting the drive. Laughing Gull provided a three-year grant in 2018 to fund work addressing racial equity and inclusion. The money has been used in support of the organization’s annual event, “Black and Bold,” when local Black LGBTQ leadership is recognized. It also sponsored last year’s Hispanic Music Festival. Richmond’s Genesis Consulting is also donating $1,000.

Can you help? Monetary donations maybe made on-line at or by mailing a check to 1407 Sherwood Avenue, 23220. We also need volunteers to bag the groceries and help share them with recipients. For more information, contact Raul Cantu at