DR idThe rainbow is a part of nature and you have to be in the right place to see it.
It’s beautiful, all of the colors, even the colors you can’t see.
That really fits us as a people because we are all of the colors.
Our sexuality is all of the colors.
We are all the genders, races and ages.

~ Gilbert Baker
Creator, the Rainbow Flag

“Even the colors you can’t see” was the inspiration for Diversity Richmond’s new name and visual identity system.

The purpose of changing our name and logo was to signify inclusivity that wasn’t previously overt in our former name, and the rainbow symbolically does that. Each color, when combined with another color, creates more colors. Each color is unique, yet could not exist in the same way without the others.

The pink triangle has its own storied symbolism in the LGBTQ+ community, and here it’s used as a grounding element to honor our past, with the concentric rainbow colors reaching out to embrace our future.

The logo and accompanying visual identity system was created by Richmond graphic artist Lisa Cumbey.